Email Marketer
Alec Higgins
Good morning, good afternoon or good evening depending on where and when you are viewing this.You're likely here because you're intrigued about who I am and what I can offer you.I work in email marketing. Email marketing is one of the most powerful tools to grow your business online. I can help you reach more people, with much higher conversion rates than just online presence alone.If you wish to discuss how and why this can benefit your sales, click the link below, email me at [email protected] or visit my instagram here. We can have a chat about your needs and the services/products you offer, which will serve to formulate the most effective campaigns to increase sales for you and your business.I look forward to helping you grow!
Alternatively, if you wish to learn more about copywriting and why it can help you, keep scrolling!
The Benefits of Email Marketing
Prospects to Sales
Here are some quick facts surrounding email marketing:- 91% of US adults like to receive promotional emails from companies they do business with.- According to 80% of professionals, email marketing drives customer acquisition and retention.- Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers.- Email marketing is more likely to drive sales than social media marketing.- Return on investment is much higher using email marketing over almost any other source of marketing.- Email campaigns have much higher click-through rates and conversion rates than other forms of online advertising.- There is scope to reach a much larger audience through the use of email marketing.
Larger Reach
You may assume that social media is the most effective way of reaching potential customers in the modern world. The truth, however, is that while Facebook and Twitter users average 1 billion and 250 million respectively, there were over 3.9 billion active email accounts in 2013*.Surprising? Remember that all accounts you register online (social media, e-commerce sites, forums etc.) must have an active email account attached to them...
*According to a study conducted by Radicati
Have Your Message Seen
Did you know posts on Facebook and other social media platforms are only seen by around 2% of your audience?Most of your content will be overshadowed by paid advertisements, meaning your content will not show up on your followers feed.Conversely, approximately 90% of email gets delivered to the intended recipients inbox. This means your message will be 45x more likely to be read through email than via social media platforms.Anyone who signs up for your mailing list also wants to receive communication from you, so they are much more likely to engage with the message or offer you are sending them.
Email is Forever
As long as the internet exists, so will email.Remember MySpace? Yeah, I'll just leave that there.
Build Credibility
Through the use of tailored content, you can build credibility and recognition.When customers receive content specifically tailored to their needs/wants, they are much more likely to engage with your brand and become a lifelong customer.
Larger ROI
Did you know that email marketing has been shown to be the most effective channel to increase ROI?According the study DMA National Client Email Report 2015, email marketing provides an average 3,800% ROI. That means for every £1 spent on email marketing, the average return for businesses is £38.
Higher Conversion Rates
Email Campaigns have a click-through rate of 3% (of total recipients). The average click-through rate from a Tweet is around 0.5%.4.24% of visitors from email marketing make a purchase. In comparison; 2.49% of visitors from search engines and 0.59% from social media will make purchases.Most people expect to receive information about products and services through the channel of email, as it is a more professional means of communication.Customers on your email list have specifically signed up to receive emails. They WANT to hear from you, so will naturally bring a higher conversion rate than followers on social media.Additionally, traffic to the website and consequential interactions on the website can be measured. This provides valuable insights into what works and what doesn't.
Personal Engagement
Let me pose a question: Have you personally, ever navigated to a website or made a decision to purchase something after seeing a generic ad banner on a website? Probably not.Retrospectively, how many times have you paid attention to an email or letter with your name on it? I would wager the answer is almost everytime.Email allows you to personalise your messages to your customers based on a number of variables including location, interests & purchase history. You can also tailor content to consumers based on how they interact with your website and/or brand.This will boost open rates and rates of engagement, which allows you to develop a rapport with the customer and makes them feel valued.
Retain Customers
The rapport that is built through effective email engagement wil improve retention of customers over time. The personalisation that can be created through email engagement will allow customers to feel a part of your circle and become loyal to your brand.
An Open Platform
Remember earlier, we talked about followers on social media not seeing your content? That's because you have no ownership over the way social media platforms convey your messages to your followers' feed.Once you have compiled an email list, you own that list. You also know that everyone on that list has opted in to receive communications from your brand and are interested in what you have to say/sell.Email is an open communication platform, and you have full ownership of the how, where, when and what when it comes to your consumers' engagement with your message(s).
Already Using Email Marketing?
Not getting the results you want?Just because you're already doing email marketing, does not mean that you're doing it effectively (sorry).If your copy isn't engaging to your audience, no-one is going to click-through to your website. It's as simple as that.By utilising a copy writer/email marketer, you can exponentially increase the effectiveness of your copy and ensure your email campaigns get optimum traction with your audience.
How Can a Copywriter/Email Marketer Help You?
Effective Copy
I see way too many businesses sending out flat, boring emails with no direction or intention.The key to any successful email campaign is effective copy. You could have the largest email list in the world, but without engaging copy tailored towards your consumers, your campaigns will flop.If you're not utilising the full range of benefits that email marketing can provide, then you're losing £1000's in potential additional revenue.My services will show you how email marketing can increase sales for your business exponentially.
Higher Sales
Let's face it, if you're a business; the most important thing is to be as profitable as you can be.Without adequate revenue, you lose the ability to carry out vital tasks to propel your business forward. For example; product investment, market research and product development to name a few.If you offer a service, you have less money to spend on additional materials and resources. Whether this is for personal growth, the growth of others within your business or to expand your business to enable the induction of more clients.Email marketing is the best form of marketing for any business if done correctly.Can you remember any of the stats from earlier? There are many impressive stats when it comes to email marketing, but I believe the single most impressive is the following: on average, email marketing will produce an ROI of £38 for every £1 spent. On average.So let me help you develop your business and increase your revenue. Bottom line; let me make you more money.
Customisable Service
There are a countless number of platforms with which to send your email campaigns (Klaviyo, EmailChimp, OmniSend etc.).If you already have a design and layout you like to use, I can provide services to help you figure out the best type of campaigns to be sending and provide copy for you to insert into these email campaigns.Alternatively, I can take care of the whole process, including the design, layout and scheduling of individual campaigns.
Increased Client Retention
Want to build a stronger relationship with your clients and keep them coming back?Through personalised, engaging content and well scheduled campaigns, existing customers will feel more valued.They'll start to feel a sense of belonging to the brand and identify with your business, creating a higher retention of customers over time.
Access a Larger Client Pool
With the correct approach, email marketing will give you access to a much larger array of valued customers, who will actually want to read about your products and/or services (remember, they opted in to hear from you).This also inevitably leads to a much higher conversion rate than any other form of marketing.
Higher Conversion Rates
People on your mailing list are interested in your product/service in some way. 90% of emails will also be delivered to the intended recipient.These two facts alone mean that customers will automatically engage more with your message content if done in the right way. More people will click-through to your site, and a higher number of those visiting your site will also purchase something.
I Hope to Hear From You Soon
I hope your visit today has opened your eyes to the true power of email marketing. If you wish to enquire about my services, please email [email protected] or visit my instagram page here. I look forward to hearing from you and helping you grow your business!Chat Soon,
Alec